(OTC:ETNL) Eternal Image, Inc

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Eternal Image and Major League Baseball Renew Licensing Agreement

(OTC:ETNL) Eternal Image, Inc.

Tuesday January 27, 6:50 pm ET

Casket, Urn, Medallion, Monument and Vault Lines Continue to Grow

FARMINGTON HILLS, Mich.-Eternal Image, Inc. , a public company engaged in the design, manufacturing and marketing of licensed brand image funerary products, recently announced that it has renewed its licensing agreement with Major League Baseball? for another two years.

The acceptance of our Major League Baseball product line has been all we could have hoped for,? said Clint Mytych, president, Eternal Image. ?The urns have sold well since the launch in early 2007. The first production run of caskets, which became available at the end of 2008, sold out within a week, and the medallions made a major splash at the National Funeral Directors Expo in October. Our next goal is to bring all 30 teams to market and to continue to expand our distribution through our recent national agreements with Wilbert Funeral Services and Church & Chapel Metal Arts.?

The initial MLB? urn and casket lines include twenty of the thirty teams. The balance of the team caskets will enter production in the next three to four months.

?Major League Baseball?s licensing program has always been predicated on supporting what our fans want, and since these products are tastefully done, we?re happy to put our stamp on them and help satisfy our fans? unique passion for baseball,? said Howard Smith, Senior Vice President, Licensing, Major League Baseball. ?Eternal Images has done a great job fulfilling our fans? desire to extend that passion into their last wishes, and we?re glad to continue working with them.?

For the two-day period of December 2 and 3, Eternal Image set a company sales order record due in part to the launch of the MLB caskets. EI filled pre-orders that had been on waiting lists since plans for the product line had been announced. The company then distributed nearly every casket left in inventory to funeral homes and distributors, resulting in a one-month sales total greater than the entire previous third quarter.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball?, STAR TREK?, Collegiate Licensing Corporation? and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club? and Cat Fancier?s Association?. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

Safe Harbor? Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Registration Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

Contact:Investor Relations: Cambridge Investor Relations Tony Fazio, 781-214-9038 or Media Relations: a.s.a.p.r. Robbie Tarpley Raffish, 410-883-2000 Source: Eternal Image, Inc.

 

Profile for Eternal Image, Inc.

Eternal Image, Inc. engages in the manufacture and marketing of branded and licensed funerary products for humans and pets in the United States. The company primarily offers funeral caskets, urns, and vault covers. Its products include Vatican Library Collection line of urns and caskets; Major League Baseball line of urns and caskets; Precious Moments line of urns and caskets; Star Trek line of urns and caskets; American Kennel Club line of urns; and Cat Fanciers’ Association line of urns. The company is headquartered in Farmington Hills, Michigan.



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