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St. Bernard Announces Channel Program Enhancements to Accommodate Steady Growth
(OTCBB:SBSW) St. Bernard Software, Inc.
St. Bernard Announces Channel Program Enhancements to Accommodate Steady Growth
Monday February 9, 8:00 am ET
New ProPartner Plus Tier Offers Top 5% of St. Bernard North American Channel Partners With Volume Discounts, Lead Protection and Flexible Payment Options
SAN DIEGO, CA-Feb 9, 2009 - St. Bernard Software, Inc. , a leader in Web security appliances, recently announced enhancements to its North American ProPartner Program, including a new level for premiere partners called ProPartner Plus. Developed in response to the company's strong, consistent channel growth throughout 2008, these enrichments will offer new and existing channel partners and value added resellers with greater financial rewards and lead protection, while providing resources to help generate and close new business at an accelerated pace.
Recent market consolidation within the Web filtering industry and the current economic climate have left many customers frustrated and end users struggling to meet the security needs, compliance requirements and network management challenges of their organizations. Customers are searching for vendors that offer best-of-breed, scalable solutions that easily demonstrate measurable value. St. Bernard helps partners solve these issues with its iPrism Web filter appliance and a program designed to support profitability and protection. The new ProPartner Plus category allows partners to meet their customers' needs by providing the resources needed to increase new business opportunities, enhance customer relationships and drive additional revenue.
St. Bernard's North American partner program boasts over 200 security focused channel partners and VARs, and includes three partner programs tailored to a partner's primary business model and desired partnering strategy - ProPartner, National and Affiliate. The newest ProPartner Plus members will be eligible for enhanced program benefits including:
- Volume discounts - Increased margin for partners that meet a minimum annual revenue requirement while maintaining quarterly targets - Lead generation program - Leads provided to ProPartner Plus members from St. Bernard - Lead protection - Lead registration available through the private St. Bernard Partner Portal to protect deals and earn extra margin - Extended terms - Flexible payment terms for partners - Demo unit discount - In addition to discounted demo units with a free subscription, partners qualify to receive a full rebate of the purchase price
"St. Bernard has built a great high value partner program and the new ProPartner Plus level offers even more benefits and rewards to help us grow our business and increase revenue," said Norbert van Dam at Trebron Company, Inc. "St. Bernard's new extended payment terms will help support partners as they try to be more responsive to their customers' needs during the current economic climate. Trebron has experienced great success with our flexible payment options, which help customers stay on budget by taking advantage of multi-year discounts while paying on an annual basis," said van Dam. "With these new enhancements, St. Bernard's 'Partner Program' easily rivals that of other industry-leading partner programs. They truly understand the importance of a 'Partner' relationship."
St. Bernard's ProPartner program continues to offer the following, key benefits to further aid its resellers in their sales goals:
- High-profit margins - Competitive discounts with St. Bernard's lead registration program - Protected renewals - Automatic renewal revenue on existing customer accounts - Marketing support - Customized marketing programs tailored to partners' specific needs - Technical training - Modular product training available on-demand through St. Bernard's Partner Portal
"Our new channel program enhancements further emphasize St. Bernard's commitment to building and maintaining solid channel partner relationships, and increasing the company's awareness and recruitment activity within North America," said Steve Yin, VP of global sales and marketing. "The iPrism Web filter is a best-of-breed Web filtering solution and our goal is to support our partners' efforts in bringing the solution to end users while enhancing profitability and protection."
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About St. Bernard
St. Bernard Software develops and markets Internet security appliances and services that empower IT professionals to effectively, efficiently and intelligently manage their enterprise's Internet-based resources. Originally founded in 1995 as a market-leader in data security with its flagship product, Open File Manager, the company is now recognized for delivering recently's #1 Web filtering and security appliance, iPrism®. With millions of end users worldwide in more than 5,000 enterprises, educational institutions, SMB, and government agencies, St. Bernard strives to deliver simple, high performance solutions that offer excellent value to our customers.
Based in San Diego, California, St. Bernard markets its solutions through a network of value added resellers, distributors, system integrators, OEM partners and directly to end users. For more information about St. Bernard Software, visit www.stbernard.com.
© 2009 St. Bernard Software, Inc. All rights reserved. The St. Bernard Software logo, LivePrism, iPrism, and iGuard are trademarks of St. Bernard Software, Inc. All other trademarks and registered trademarks are hereby acknowledged.
This press release may contain forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including, among other things, any projections of earnings, revenues (including where the underlying contract has already been signed), or other financial items; any statements of the plans, strategies, and objectives of management for future operations; any statements concerning proposed new products, services, or developments; any statements regarding future economic conditions or performance; statements of belief and any statement of assumptions underlying any of the foregoing. The risks, uncertainties and assumptions referred to above include, among other things, performance of contracts by customers and partners; employee management issues; the timely development, production and acceptance of products and services and their feature sets; the challenge of managing asset levels, including inventory; the flow of products into third-party distribution channels; and the difficulty of keeping expense growth at modest levels while increasing revenues. Announcements of contract awards should not be interpreted as reflecting revenue in any particular period and may relate to revenue recorded in prior periods. These and other risks and factors that could cause events or our results to differ from those expressed or implied by such forward-looking statements are described in our most recent annual report on Form 10-KSB, as well as other subsequent filings with the Securities and Exchange Commission. We assume no obligation and do not intend to update these forward-looking statements.
Contact:
Media contacts: Erin Hall / Katie Eakins LEWIS PR 677-2700 Email Contact Lorrie Hunsaker St. Bernard 524-2041 Email Contact Source: St. Bernard
Profile for St. Bernard Software, Inc.
St. Bernard Software, Inc. designs, produces, and markets network systems management security software. The company offers secure content management and policy compliance solutions to small, medium, and enterprise customers. Its solutions enable customers to filter and manage employee usage policy for the Internet, email, and instant messaging . The company also provides an on-demand archiving solution for Internet usage, email, and IM for the message retention and discovery. St. Bernard Software offers its solutions as appliances and on-demand software as a service . The company’s products include iPrism, a Web content filtering appliance that enables organizations to enforce Inte... Detailed SBSW Company Description...
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