(OTC:ETNL) Eternal Image, Inc.

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Eternal Image Begins Taking Orders for Line of Urns Featuring Major Universities

(OTC:ETNL) Eternal Image, Inc.

Thursday February 5, 10:06 am ET

FARMINGTON HILLS, Mich.-Eternal Image, Inc. , a public company engaged in the design, manufacturing and marketing of licensed brand funeral products, recently announced that it has begun taking orders for its line of licensed urns featuring the brands of several major universities.   

Our line of university-branded caskets was very well received at last years? National Funeral Directors Association Expo,? said Clint Mytych, CEO, Eternal Image. ?The urns expand our collegiate product offerings to our distributors and we look forward to adding new schools to the line during the coming months.?

The rounded urns stand 11.25? high and 9.5? in diameter and feature a burled wood finish embellished with a university emblem. The urn is flanked by four columns that resemble marble pillars. Each urn is accented with the school?s colors and a gold nameplate for personalized engraving.

For a full list of universities currently available in the line, call 1-888-6-CASKET.

About Eternal Image

Eternal Image, founded in 2002, is headquartered in Farmington Hills, MI. The company is the first and largest manufacturer and marketer of licensed brand image funerary products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball?, STAR TREK?, Collegiate Licensing Corporation? and other well-known brands, as well as pet urns and garden memorial stones featuring the American Kennel Club? and Cat Fancier?s Association?. For more information about EI, visit www.eternalimage.net or call 1-888-6-CASKET.

?Safe Harbor? Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Registration Statement filed on January 16, 2008 on Form SB-2, as amended on Form S-1. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5889323

Contact:

Investor Relations: Cambridge Investor Relations Tony Fazio, 781-214-9038 or Media Relations: a.s.a.p.r. Robbie Tarpley Raffish, 410-883-2000 Source: Eternal Image, Inc.

Profile for Eternal Image, Inc.

Eternal Image, Inc. engages in the manufacture and marketing of branded and licensed funerary products for humans and pets in the United States. The company primarily offers funeral caskets, urns, and vault covers. Its products include Vatican Library Collection line of urns and caskets; Major League Baseball line of urns and caskets; Precious Moments line of urns and caskets; Star Trek line of urns and caskets; American Kennel Club line of urns; and Cat Fanciers’ Association line of urns. The company is headquartered in Farmington Hills, Michigan.

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