(OTC:SPBV) Sports Pouch Beverage Co., Inc.

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Sports Pouch Beverage/United Packaging Group to Increase Production by up to $1.25 Million in Additional Revenue

(OTC:SPBV) Sports Pouch Beverage Co., Inc.

Tuesday February 3, 6:00 am ET

CORONA, Calif.-Sports Pouch Beverage Co., Inc. , through its joint venture partnership with United Packaging Group , recently announced the completion of the commissioning of its newest commercial pouching machine for the mass production of its unique pouch packaging technology. The pouching machine, which is housed at the UPG facilities, has the capacity to fill up to 15 million additional pouches per year, and generate up to $1.25 million in new revenue for the company. Sports Pouch Beverage has the exclusive rights to the one-of-a-kind pouching machine in the USA, Canada and Mexico.

Sports Pouch CEO, Mr. Gil Arvizu commented, ?The addition of this machine allows us to meet with any significant increase in demand for our joint venture beverage lines. Over the next year we hope to have acquired several more pouching machines to fulfill our Western US business demand.? The patent pending Sports Pouch beverage packaging system utilizes a flexible light-weight pouch, combined with an easy to use, re-sealable, tamper proof, pull-push spout. Mr. Arvizu added, ?Our unique packaging is gaining major traction in the single serve beverage category; not only because of its innovative and practical design, but because it also represents significant savings in both the production and delivery costs of our unique eco-friendly beverage packaging solution. I fully expect that 2009 will see our company take a major leap forward. Despite recently?s current economic downturn, I believe the outlook for Sports Pouch is extremely promising.?

About Sports Pouch Beverage Company, Inc:

Sports Pouch Beverage Company, Inc. was established to produce and market its revolutionary new liquid pouch packaging with proprietary, patent-pending pull-push spout technology. The Company is utilizing this technology for the development, production and distribution of new beverage brands, as well as for use by certain companies and established brands, which are seeking a new, unique packaging solution. Sports Pouch Beverage Company, Inc. has its corporate offices at 6 Gerona Drive, Rancho Mirage, California, and is the holder of the trademarked name "All American Sports Pouch." Please visit Sports Pouch Beverage Company?s corporate Website at: www.sportspouchinc.com.

Safe Harbor Disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the Company believes that the expectations reflected in such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. You should independently investigate and fully understand all risks before investing. These descriptions of the Company contain forward-looking statements that involve risk and uncertainties including, but not limited to, quarterly fluctuations and results, the management of growth, competition and other risks detailed in the company's SEC filings if any. Actual results may differ materially from such information set forth herein.

Contact:

Investor Relations: Equiti-trend Advisors LLC 1-800-953-3350 toll-free 1-858-436-3350 local or Media Contact: Máiréad Rothman 1-949-232-4333 maireadrothman@gmail.com Source: Sports Pouch Beverage Co., Inc.

Profile for Sports Pouch Beverage Co., Inc.

Sports Pouch Beverage Co., Inc. manufactures and sells specialty construction technologies to infrastructure and rehabilitation industries worldwide. The company also produces specialty grouts, construction chemicals, sealants, and construction equipment such as hardware commodities and steel utility poles. It is based in Kirkland, Washington.



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