Turning Pennies into dollars:(OTC:IMGW) Image Worldwide, Inc
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Invicta Group (IVIT) Division, City Book Savings, Prints and Mails 24,000 More Direct Mailing Books
(OTC:IMGW) Image Worldwide, Inc.
Wednesday February 4, 9:00 am ET
City Book Savings Continues to Add New Clients and Increase Revenues With the Release of the 3rd and 4th Editions in Chicago's Lincoln Park Area
CHICAGO, IL-Feb 4, 2009 - Invicta Group, Inc. announced that the Company has released their third and fourth high-end direct mailing marketing books called City Book Savings. These upscale direct mailing books have been mailed out to about 24,000 homes and businesses and include special offers in many industries such as: dining, fashion, beauty, travel, automotive, home, entertainment, and professional services.
These books are distributed with 100% saturation in one zip code at a time and then updated books in that zip code are released every 12 weeks so each book will be updated and mailed out 4 times a year. These 4 books complete the first print run for zip code 60614 in Chicago (Lincoln Park area). The next zip code is 60657 and will be released at the end of February and the beginning of March. Then zip code 60610 will be released at the end of May and the beginning of June. There are 4 total zip codes with 15 different books that will be released in 2009. With the updated issues coming out every 12 weeks there will be 44 total books released by the end of 2009.
These 4 zip codes will also be released every 12 weeks in 2010 while additional zip codes are added to the City Book Savings coverage area. Chicago has dozens of zip codes so City Book Savings hopes to have 100% saturation of all appropriate zip codes by the end of 2011. City Book Savings is also continuing to evaluate other cities and states to expand to in 2010 and beyond.
Invicta's CEO Paul Sorkin said, "City Book Savings has a great business model because it utilizes the economies of scales and every time a new book is released and a new zip code is entered, the average cost per book decreases and the average profit per book increases. Another huge advantage for City Book Savings is the documented return on investment. When a product can prove it brings you customers and makes you money, you tend to sign up for additional books. We have a quality product, with an experienced team, and we are on pace to accomplish our goals. IMAGE Worldwide, Inc. was hired to help with marketing in print, online, and at events and they are doing a great job. Now that IMAGE has added a printing and mailing division we expect even better results and improved efficiencies."
About City Book Savings
City Book Savings is a high-end 4 color glossy direct mailing marketing book. Each book is a 4" x 6" perfect bound hard cover book featuring magazine quality ads providing an image conscious demographic with incentives to some of the most exclusive businesses in a city's most affluent areas. City Book Savings offers 100% saturation of local neighborhood markets via direct mailing. City Book Savings offers documented great return on investment results for clients and pays clients to help track their success. Chicago is the first city for City Book Savings and a number of other cities and states are being planned for the expansion.
About IMAGE Worldwide, Inc.
IMAGE Worldwide, Inc. is a full service interactive multimedia marketing, printing, packaging, mailing, and advertising agency. IMAGE is vertically integrated with properties including a fashion/entertainment magazine, IT solutions company, promotional and marketing companies, a Packaging company, and a Print and Mailing company. IMAGE utilizes a combination of different forms of media and promotions to help clients showcase and market their IMAGE in print, online, and at events. www.IMAGEworldwide.com.
About Invicta Group, Inc.
Invicta Group, Inc. is a multimedia advertising and marketing company. Invicta is vertically integrated with properties including a travel and ticket broker, high-end direct mailing book, and a promotional and marketing company. Invicta utilizes a combination of different forms of media and promotions to help clients market their products and services in print, internet, promotions, and event planning. Invicta also specializes in the Travel and Entertainment Industry. The company utilizes a number of websites and a large database to link travel enthusiasts and customers with products to fulfill their travel and entertainment needs. Some of the services include ticket bookings for hotels, airlines, car rental, cruise packages, sporting events, theatre and concerts. The 8 main websites are: www.Travelhotlink.com, www.Cruisehotlink.com, www.Airhotlink.com, www.Hotelhotlink.net, www.Autohotlink.net, www.Citybooksavings.com, www.IMAGEsandiego.com, and www.Tickethotlink.com
This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plan, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements that are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks described in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements that may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.
Contact:
Media Contact info@travelhotlink.com Investor Relations Contact 1-866-210-4671 info@travelhotlink.com Source: Invicta Group, Inc.
Profile for Image Worldwide, Inc.
IMAGE Worldwide, Inc. operates as a full service interactive multimedia marketing and advertising agency. The company is vertically integrated with properties, including a concert/nightclub venue, fashion/entertainment magazine, high-end direct mailing book, IT solutions company, and other promotional and marketing companies. It utilizes a combination of various forms of media and promotions to help clients showcase and market their IMAGE in print, Internet, event planning, radio, and TV. The company is based in Chicago, Illinois. Detailed IMGW Company Description...
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